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Whats in the Bag? sponsored by Michelob Ultra

Role

Associate Producer

Date

Aug 2022 - 2023

For "Game On" I actively contributed to the conception of the "Whats in the Bag" segment. This involved providing guests with a bag containing personalized items significant to their journey, aiming to uncover deeper aspects of their identity beyond their public personas. The guests were then tasked with explaining the significance of each item and explaining its personal meaning to them. Notably, this segment garnered attention and was acquired by Michelob Ultra, featuring guests like WNBA Sparks player Nneka Ogwumike and Arielle Chambers, the Founder of HighlightHer.

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